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The new IQOS 3 is introduced in two versions, IQOS 3.0 and MULTI

Philip Morris unveiled two latest IQOS versions today, labeled 3.0 and MULTI. Both versions were presented in attractive metallic colors, we will see them on the market by the end of the year.

Just today, a press conference was held in Tokyo, Japan, where IQOS is the most popular in the world. The first one is similar to the current one but it has 15% shorter charging time, while the IQOS Multi is clearly an answer to GLO by competing British American Tobacco.


IQOS 3.0

The successor of the current version 2.4 Plus comes with the 3.0 label and in four different attractive colors. The concept of a standalone holder has been retained but is inserted into the charger from the side, it will not be necessary to turn it in the right direction as it is held by a magnet.

The first IQOS 3 user review

As a result, the new IQOS will not be compatible with the previous accessory, even the source with a modern USB-C connector is different. The charging time was reduced by 15% and the lifetime doubled to 24700 cycles. The Holder will continue to charge after each use, but its charging time has been reduced to 3:30 minutes.

Left IQOS 2.4 Plus, right IQOS 3.0  

 The new IQOS 3 now has only one button, because Bluetooth was probably removed due to underutilization, which we may not regret because the application has never been officially released for download (if you are interested, read the IQOS Connect Installation Guide).


Andre Calantzopoulos, CEO of PMI, said at a press conference:

"We use IQOS all day and always carry it with us, we put it on the table like a phone, so we want it to be beautiful."

Four basic IQOS 3 colors, gold, blue, black and white, and not only the holder caps be removed but also the charger side cover can be removed, which will allow up to 576 color combinations.

Replaceable covers can be found on both IQOS 3 models 

IQOS 3 Multi

As an absolute novelty, IQOS 3 Multi comes with the possibility of re-use. It is one piece of equipment in which you insert HEETS cartridge and that can be used repeatedly for up to 10 uses. It was clearly developed as a response to the competing GLO, to remove its only benefit of reuse without the need to wait for recharging. However, in order not to be too big in hand, it has a smaller battery and a USB-C quick charge. Read our review and experience.

The IQOS 3 Multi is slightly longer and narrower, HEETS are inserted directly into it

IQOS 3 availability and price

After the Tokyo presentation, we can expect the sale for the European market to begin in November. We have to wait for the price announcement so far, but IQOS 2.4 will get cheaper.

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